Same budget. Spent on the days that pay.
Type your ZIP and see your own year: how many days a storm hit your counties — the days your ads could have been in front of people who had just been hit — and where the same budget was going on all the others.
10 counties within 50 miles · Dallas, TX, Rockwall, TX, Collin, TX and 7 more · all of 2025
Storm days by month in 2025: Jan 3, Feb 0, Mar 7, Apr 6, May 9, Jun 6, Jul 3, Aug 6, Sep 3, Oct 1, Nov 2, Dec 0.
46 days out of 365. Your budget ran on the other 319 as well — at the same rate, to the same empty search box.
- Damaging wind26
- Flooding18
- Hail17
- Winter, ice, lightning, fire11
- Tornado4
- Spread evenly — what one county gets on an ordinary day
- ≈$3
- Storm-triggered — what the county that got hit gets, that day
- ≈$18
Same $1,000 a month gives your campaign 440% more power where the storm actually hit.
Why the same money hits harder
A small budget in Google Ads does not buy you a worse position. It buys fewer hours on the screen — presence, not position. Run dry at 11am and you are simply absent for the rest of the day.Search lost impression share (budget)
Same yearly budget. On the day the storm lands, the thin version is already out of money by the time your neighbours start searching.
Illustration — not a measured click share
Your counties, not a national average. The service area is the 10 counties within 50 miles of your ZIP — the same radius your account would use. Storm days come from NOAA’s Storm Events record for 2025, counted once per county per day so one squall line is one storm and not forty. A storm is assumed to keep the ads up for 7 days. The rates are your budget divided by days: a ceiling you set, not a forecast. Nothing here ran and nothing was spent. Not affiliated with any government agency.
Next time a storm hits your counties you will see it in your app within minutes. On a paid plan the campaign is already written and waiting for your yes.
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