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Storm Ads

Bid tools tune campaigns you already made. StormFunnel builds a Google Ads campaign for the ZIP codes in the counties under the storm. Approve it in the app from your phone, or let Autopilot run inside your caps.

Comes with every paid plan.

Start freeReplay a storm

How it works

From radar echo to ringing phone.

  1. T+0 min

    Weather event detected

    A qualifying weather alert — hail, wind, flood, tornado, snow — lands in a county you serve. StormFunnel watches your whole service area around the clock, so nobody at your shop has to be on radar duty.

  2. T+5 min

    Campaign built and waiting

    A campaign built from your templates, your budget caps, your company profile — aimed at the ZIP codes in the counties the alert covered. It waits for you: we email you the moment the campaign is built, and it sits on your approvals card until you sign in and say yes. Nothing spends until you do. Go Auto-launch (the Autopilot plan) once you trust it.

  3. First 72 hours

    Phone rings

    Homeowners start searching “roof repair near me,” “storm damage restoration,” whatever the storm broke — within hours — and most hire whoever they find first. Your ads are already there, with a real local company and a number to call.

app.stormfunnel.com/app/campaignsSample data

Storm triggers

You pick which storms are worth money

One switch per storm type, one daily budget, done. The defaults come from real campaign history — including the expensive lesson that small-hail ads mostly buy you nothing.

  • 01Flip a storm type on and it’s armed — the card tells you it’s watching, in plain words.
  • 02A daily budget and a monthly cap the system reserves against before a campaign can spawn — plus a kill switch for everything.
  • 03Advanced tuning (bids, keywords, ad copy) stays folded away until you ask for it.

Speed proof

Tuesday, 4:00 PM: hail.
4:05 PM: campaign built.

Five minutes to a campaign sitting on your approvals card, and ads serving within the hour of your approval. An agency answers that email on Thursday. That gap is where the money comes from: budget spent in the hours people are searching buys more than the same budget spread across a year hoping to catch it.

5 min

longest we wait to see an alert — we scan every five minutes, around the clock

Open Storm Replay — type your ZIP →

Storm Replay counts every storm day recorded in your counties last year — and what your ad budget was doing on the other three hundred.

Alert → ads · example runSample data

  1. 4:00 PMA severe thunderstorm warning lands — 1.75″ hail, your county.
  2. 4:01 PMStormFunnel matches the alert against your triggers. Hail 1.75″+ is ON.
  3. 4:03 PMCampaign assembled — your templates, the ZIP codes in the counties the alert covered, your daily cap — and it lands in your inbox: open the app and launch it, or don’t.
  4. 4:05 PMBuilt, and waiting on your approvals card. On Autopilot this rung is skipped: it goes on by itself, inside your caps.
  5. 4:40 PMYou open the app and approve. The ads start serving across the counties the alert covered, within the hour — the same promise the approve screen makes.
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